Valley Hill is an elite sports camp catering to middle and high school students in NY and CT. Two by Sixteen was brought in to develop the camp's brand identity and website for its inaugural year.
In a market saturated with options, Valley Hill offers a unique blend of focused academies in the morning (sport-specific athletics, arts, and robotics) and traditional camp activities in the afternoon. Our challenge was to tell the story of this blend; combining modern athletics and traditional camp aesthetic.
After initial discovery, Two by Sixteen designed a logo that reflects the energy and excitement of Valley Hill. The sleek lines reflect the visual language of sports brands and differentiate the camp from more traditional summer camp offerings.
The website design gives the camp a contemporary look that takes visual cues from the logo and stands apart from competitors. The content structure is easy to navigate and prominent calls to action are clear.